Niseko's most fashionable boutique shop


With their passion for sports and fashion, Bogner has been successful for more than 80 years. What once started as a dedicated small production facility in one of Munich’s backyards has evolved into a prosperous international label. The capital B has been a symbol of fashionably inspired and sophisticated sporting apparel ever since.

Until today, Will Bogner jun., together with his wife Sônia, has continued the success of his father, Willy Bogner sen. and has furthermore enjoyed a worldwide reputation. Performance, high fashion and lifestyle – the brands Bogner and Bogner Fire + Ice combine sporting functionality with contemporary design and modern zeitgeist. It is not without reason that the Munich-based company is considered the “inventor of sports fashion” and, with its luxury fashion and sportswear concept, it remains an international market leader today.

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