Niseko's most fashionable boutique shop
It is not just the technical prowess of KJUS clothing that has captured the sports world. It is their passion for what they do that continuously drives their quest for excellence. But where do their passion for and dedication come from? The answer is simple: it is in their DNA. Sports, the mountains and the desire to always strive for perfection, are part of who they are.
The first KJUS collection was launched in 2000 by Lasse Kjus and Didi Serena, one an Olympic ski champion from Norway, the other an entrepreneur from Switzerland. Over a game of golf, the two were chatting about the principles of professional golf apparel – freedom of movement and comfort – and lamented that the market was lacking skiwear that had been developed with those same ideals in mind. And so they made it their mission to fill this gap. Since the beginning, they have been driven by their founders’ tireless quest to turn the industry on its head with innovative sportswear that would rewrite the rule book.
They have stayed true to this dedication ever since. Now they craft not only the most technologically advanced skiwear on the market, but also intelligent golf garments and premium collections for active people on the move. Simply the world’s finest sportswear brand.